"I have attended many of Chris' teleseminars and webinars for nearly a decade. Each time, I come away with information that I consider priceless, that I can use right away to build my business, make smart decisions, and avoid mistakes. Chris doesn't pad or sell fluff. Consistently she outperforms herself in terms of her content. I've learned never to miss a Chris Marlow event. Make the commitment and go! I guarantee that no matter your level of expertise, you will learn the kind of information that will make a difference in your business."
"I'm delighted to provide a testimonial for Chris! She has generously made herself available to answer questions anytime I have them, even before I invested in one of her products. My investment in her Freelance Copywriter's Fee and Compensation Surveys alone has more than paid for itself in just one client. Knowing that my pricing was not only in the ballpark, but exactly where I wanted to position myself on that continuum, has made a huge difference in my confidence to ask for what I'm worth and get it. How can you even put a price on that? Chris is a gem who believes in giving value – and she walks her talk. Every time I've heard Chris speak, whether on a paid or free call, I've had several great takeaways that I could implement right away. I don't see how anyone could go wrong by working with her."
"One of the first training programs I invested in was The Marlow Marketing Method for Copywriters Home Study Course. I've also heard Chris speak at some of the biggest seminars, such as the Copywriting Success Summit. Her insights were a tremendous help in organizing and creating content for my website and launching my business. One of the best takeaways I snatched was from her getgreatclients.com blog. Her headline was…"Take the time to request your Free subscriptions today. You'll thank me for it each and every month from now on!" And, guess what? I do thank her. But not every month…just about every day."
"I've attended several of Chris' events and webinars and have been following her advice for many years. I've learned valuable and solid tips that have made me money even years after establishing myself as a working copywriter. After years of experience, I still look forward to material she puts out for copywriters to pick up even more gems".
"Hi Chris, You're a wonderful copywriting resource! Thanks for all you do for freelancers. :)"15 Successful Copywriters from Diverse Niches Reveal Their Timeless Marketing Success Secrets!
Fast track your copywriting career.
Discover how your peers work in strong niches, land high quality clients, earn more, and live to their career's full potential!
Copywriters Marketing Roundtable: The Web's only online event for aspiring, intermediate and advanced copywriters
Dear Fellow Copywriter:
Are you wondering how other copywriters seem to have it so easy? They have great clients. They make a great income. They always seem happy, smiling, relaxed and confident.
What's their secret?
Did they pick the right niche? Do they have special skills? Can they negotiate better than you? Maybe they just work faster.
Do they get steady work from their clients? Do they work on the weekends and into the night? How do they juggle kids, doctor's appointments and other obligations?
How about the economy. Has it hurt highly established veteran copywriters? Have they had to come down in price?
With all the new copywriters out there, do they think copywriting has become a commodity? Do they have to work harder than they used to, to maintain their financial standing? Or is there more opportunity than ever?
You might be asking, "What do they know that I don't?"
Well, if you come with me, you're going to find out.
Because beginning Tuesday, October 4, 2011, I will present day one of the first and only event of its kind, the…
Copywriters Marketing Roundtable
In an unprecedented "Roundtable," 15 of the copywriting world's notably successful copywriters are coming together to share with you their timeless marketing secrets and industry insider info.
You would think that successful copywriters would prefer to keep their secrets to themselves.
Au contraire. Successful copywriters have no fear. You can't take their success away from them! And that's why they're willing to share. They'll be telling you…
- How they started out
- Whether they niche and if this had an influence on their success
- What type of copywriting they focus on
- Where the money is
- How long it took them to become successful
- How they define success
- Whether they used a goal-setting system
- Where copywriting is (and isn't) lucrative
- Painful mistakes they've made
- How they market
- Where they find the best clients
- How they deal with productivity issues
- What they think of additional income opportunities for copywriters
- The current and future state of the world of copywriting
- What their lives are really like
- Insights that can only come from a successful career
You know, success is not necessarily determined by the number of years in this business. While scouting for 15 ideal copywriters for this unparalleled event, I included at least one relative newbie.
This copywriter represents the many others I've seen shoot to success in record time. Today's new copywriters are open minded and willing to find clients in innovative ways. You'll be captivated by the diversity of marketing strategies of both "old timers" and newbies.
This fully online Roundtable starts Tuesday, October 4th, and runs 10 weeks through Wednesday, December 14, 2011.
Every week on a Tuesday, Wednesday and/or Thursday I will conduct a one-hour live interview of a copywriter who will share his or her unique path to success, reveal timeless marketing secrets that you can use yourself, and share insights, guidance and opinions on the best ways to proceed in the rapidly changing and challenging world of copywriting.
To accommodate your schedule, each interview will be recorded for live playback. There's no travel! You simply call into our conference line and listen in. And if you can't make it to that week's call, not a problem. Within hours of the interview you'll have access to an audio downloads page so you can download the interview and listen to it at your leisure.
PLUS, as an exclusive paid member of the Copywriters Marketing Roundtable, a week after the interview you'll also receive a Portfolio of the featured copywriter's photo, bio, audio and full Transcript — for download to your own desktop for easy "anytime" access.
Forget passwords and usernames and expire dates! With Marketing Portfolios from 15 leading copywriters, you'll be able to build your own personal "at home" library of niched marketing expertise that's available to you wherever and whenever you want it.
Here's to a windfall in unprecedented knowledge flowing from the minds of top copywriters straight to you!
The Original Copywriters Coach Since 2003
Achieving Goals Through Trusted Advice™
P.S. — Even though I will interview one or two copywriters during each of the 10 weeks of the event (excluding the week of Thanksgiving), I have arranged for a community where we can all get together and talk about the buried marketing treasures and pearly wisdoms we're learning about.
The online Copywriters Marketing Roundtable Group in LinkedIn will become an ocean of intelligence during and after the event.
I'll be there very frequently and our esteemed speakers are invited to join the discussion at any time.
Each interviewee will join the discussion directly after the interview for one hour so you can ask questions and get immediate answers.
This is a closed group, available only to Copywriters Marketing Roundtable attendees.
Event Highlights
Secure your spot in the world's only marketing-oriented professional development event for upwardly mobile copywriters. By attending this unprecedented online event you will…
- Discover the best and newest ways to market your copywriting business with Social Media, article marketing, public speaking and presenting, blogging, SEO, personal outreach, obscure marketing tools, good old direct mail, and a host of other dynamic marketing methods
- Learn unique strategies for quickly building a solid, profit-producing copywriting or other freelance business
- Find out how successful marketing campaigns were executed so you can copy their results
- Get tips on how to successfully engage with clients and keep the relationship (and the revenue) flowing
- Discover the tragic mistakes copywriters make so you can avoid the (sometimes) devastating results
- Gain valuable insight into the many niche markets, from B2B to B2C, from strictly vertical to more relaxed horizontals, from high paying to low paying, and from journalistic formats (like Annual Reports), to the wild and wooly (like magalogs)
- Find out what these experts charge and what they bring home in yearly income; and find out what their overhead expenses are… can you make more by diversifying or do expenses eat into profits?
- Capture the pearly wisdoms and closely guarded secrets of such expert copywriters as Janice King, David Yale, Dianna Huff, Ed Gandia, Gordon Graham, Heather Lloyd-Martin, Carol Worthington-Levy, Heather Sloan, Jeff Fraga, Jody Madron, Lenox Powell, Otis Maxwell, Peter Britton, Phil Dunn, and Tina Lorenz. (Scroll down to see their illuminating bios.)
- Interact with the experts live in the Private Group in LinkedIn for the Copywriters Marketing Roundtable and get your most urgent questions answered (exclusive to event attendees only!)
- Keep the momentum going throughout the year and beyond by putting your new knowledge to use with full desktop access to 15 Marketing Portfolios — one for each interview.
- Access and download the free gifts our expert copywriters are so generously offering you — a great FREE value!
- Use your newfound knowledge to swim upstream and stand out like a beacon against your sea of competitors
- From the testimonies of this specifically diverse cross-section of copywriters, identify some niches and copywriting categories that may align with your goals, personality, and writing style
- Allocate just two hours for each interview and quickly and easily gain more copywriter marketing knowledge than can be found in any other event of its kind (which quite frankly, doesn't exist!)
- Get a true picture of what success looks like for each of these copywriters, from discovering their income to understanding their work philosophy
- Find out what else these successful copywriters do to earn money — from acquiring writing grants to teaching in Germany!
- Connect with copywriters who have valuable knowledge to share and invite them into your network
- Discover their productivity tips and life/balance work styles, and marvel at what they can accomplish — that you can accomplish too!
- Find out what kinds of clients successful copywriters work with, and where to find them
- And much, much more!
WHO THIS EVENT IS FOR:
The Copywriters Marketing Roundtable is ideal for new, established and advanced copywriters who want to understand how copywriters are succeeding in today's rapidly changing work environment.
Marketing venues continue to expand, niching opportunities are proliferating, and shifts in marketing etiquette are forcing their weight. Copywriters who embrace change and adopt early are finding the buried treasures before the Johnny-come-lately's.
This event is also for marketers who are closely related to the world of copywriting: Internet marketers, graphic designers, virtual assistants, marketing managers and directors, sales professionals, and small business owners.
And most obviously, this event is for any freelancer who services the small business or corporate, organizational, or institutional client.
WHAT THIS EVENT IS:
This fully online Marketing Roundtable will help you create an accurate picture of the marketing seascape as it exists today.
You will discover how copywriters are using social media to expand their reach and connect with potential clients, and reconnect with past clients.
You'll marvel at the unique marketing strategies copywriters use to achieve their client acquisition goals.
You'll get a sense for what kind of incomes successful copywriters enjoy and insight into many diverse niches.
And you'll get insider info, hard-won knowledge, and tips, tricks and secrets that these copywriters have held close to the vest for most of their careers.
You'll be able to compare your success with theirs and gain a sense for "where you are" in the marketplace.
You'll gain ideas, strategies, exciting new tools and resources — and perhaps even new contacts — that can really turbo-power to your copywriting career!
Imagine tips for finding and engaging your target audience… insight into how one might develop a smart social media strategy… or a shared logic that helps drive lots more traffic to your website.
With 15 successful copywriters from as many diverse niches, I guarantee you'll come away from this Roundtable with a treasure trove of priceless intelligence that you can put into practice now, and see results from in the short term.
WHERE THIS EVENT IS HELD:
At your home office, in the comfort of your own chair, with a hot cup o' Joe. No airfare, car rental, gas bill, hotel, tipping, stale airplane air, insulting body patdowns, stress or junk food… it's all conveniently delivered right to your telephone and computer.
Simply listen to the live interview and then afterward, meet us online in our exclusive LinkedIn group just for Roundtable attendees.
WHEN THIS EVENT IS HELD:
Starting Tuesday, October 4, 2011 (spreading over 10 consecutive weeks to accommodate your schedule; scroll down for full schedule).
All interviews are recorded and Transcribed, then turned into a Copywriters Marketing Portfolio — 15 in all, one for each interviewee — all delivered electronically as pdfs, within a week of each interview.
WHY YOU SHOULD ATTEND THIS EVENT:
Never before has anyone brought a carefully hand picked group of 15 successful copywriters together to share on the subjects of marketing and success.
You are guaranteed to come away from this event with an entirely new perspective on the "truth" of what's possible in the copywriting world and the education and insight you need in order to chart a successful course for yourself!
HOW YOU CAN ATTEND THIS EVENT:
Registration is strictly limited to the first 300. Scroll down for the event costs. Click here to secure your spot.
NO TRAVEL REQUIRED!
Listen to the pros, meet with colleagues and ask questions all from the comfort of your computer!
A message from the Original Copywriters Coach™ Chris Marlow
Click here to register for the Copywriters Marketing Roundtable
Can you get this information for free as part of a social media group?
There's a lot of value in participating in social media groups. (Some are also a silly waste time.)
But the truth is, it takes a lot of work to observe the copywriting world and scan for cream-of-the-crop performers.
As the first copywriter to coach other copywriters, I have thousands of copywriters on my mailing list and thousands more in my social networks.
Plus I've been around for eons. I'm pretty familiar with the look of success. And after teaching hundreds (and through my information products, thousands) of copywriters — I know one heck of a lot of copywriters.
Even still, it took me two full months to select the 15 copywriters you'll learn from, and the two more who were interviewed for the FREE White Paper: Secrets to Landing Clients in Twitter and LinkedIn: Chris Marlow Interviews Social Media Marketers Rachel Foster and Victoria Ipri.
(Click here for an instant download of your copy)
That's because I wanted to bring you top copywriters from just about every corner of the copywriting world, so your education is not narrow but as expansive as it can possibly be.
Do you specialize in online B2B? Or are you more of a B2C copywriter? Maybe you have your eye on royalties.
There's a lot of work in online… we have SEO and websites represented… practically all the experts work in some aspect of online.
However, there's tons of work in direct mail, despite the negative news. According to the US Postal Service, "Direct mail expenditures in the United States are expected to rise to nearly $48 billion — a 5.8% increase over 2010." (Source: Deliver magazine, June 2011.)
David Yale, Peter Britton and Otis Maxwell — among others — have a strong representation in the print world, as does annual report writer Jeff Fraga and insurance copywriter Heather Sloan.
I have been careful to find successful copywriters in both vertical niches (Ed Gandia), as well as horizontal ("That White Paper Guy" Gordon Graham).
I have small agency owners, generalists, technical specialists, copywriters who supplement their incomes with side interests, part-timers who earn more than most full-timers — even newbies who've shot to practically immediate success using a highly structured and planned out integrated marketing system.
I specifically set out to find successful copywriters who fly under the wire, so to speak… who are happy to do work they love, get paid well for their valuable contributions, and define success on their own terms.
So the big question is… "How do successful copywriters achieve their success? How do they market? What strategic decisions do they make? What are their business-buildings secrets that anyone can duplicate?"
I will find out for you. But you have to do your part and show up.
And remember — even if you can't attend some or all of the interviews — you can still access the recordings via a downloads page the same day of the event.
And you'll also get the recordings and the Transcripts in individual Portfolios for each of the interviewees, delivered in downloadable pdf format not later than a week after each interview.
However, like any event, there's a limit to how many people can fit into the "room," and for us that limit is 300.
So if you want to discover the success secrets of successful copywriters who represent practically every nook and cranny of the copywriting world, be sure to secure your line now!
Is the Copywriters Marketing Roundtable Right for You?
If you're a copywriter or marketing freelancer of any kind, this event is as tailored to your needs as you can get. This content of this event is also valuable to:
- Small business owners who need to generate leads and close them
- Service providers who depend on clients for their livelihood
- Virtual or physical agency or boutique principles or salespeople responsible for generating business for their companies
- Purchasers of copywriting services who need to understand what to look for in a top tier copywriter
If you find yourself in any of the above categories, the Copywriters Marketing Roundtable is an event you can't afford to miss!
How It Works
Freelancers and business owners who invest in their careers succeed faster, enjoy more rewarding careers and earn higher incomes.
Here's how this event works:
- Though the Copywriters Marketing Roundtable is online, it is a live event. Every Tuesday, Wednesday and/or Thursday over the span of 10 weeks I will interview one of our esteemed copywriters on a live conference call that you can listen to over the phone. Interview hours will be 11 am to 12 pm, 12 pm (noon) to 1 pm, and 1 pm to 2pm PDT according to the copywriter's availability (See Interview Schedule below).
- After the interview our guest copywriter will meet you in our private LinkedIn Group that is exclusive to event attendees only and our featured copywriters. There you will enjoy one full hour of Q&A so you can get your questions answered directly from our expert, from myself, and most likely other knowledgeable participants.
-
When you register you'll be sent easy access to call-in information for all 15 interviews.
Then simply call in to listen to the priceless wisdoms, practical strategies, marketing secrets, powerful insights and collective intelligence of top performers in your industry.
No need to scribble notes and fret that you'll forget important "to dos” before the time comes to actually implement what you've learned!
Because you'll have quick "same-day” access to all of the recordings, plus you'll enjoy delivery of a Marketing "Portfolio” for each interviewee not later than a week after the interview
Each Portfolio highlights one interviewed copywriter and consists of a photo, a bio, the full recording in mp3 format, and the full Transcript in pdf format.
- Of course, one of the benefits of events of any kind is the networking opportunities. As a registrant of the Copywriters Marketing Roundtable you'll have instant access to the exclusive LinkedIn group for attendees ONLY.
Not only will I be there but so will many of your fellow registrants! Virtually all of the interviewees will show up, for a minimum of one hour right after the interview, to answer your most urgent (and not so urgent) questions.
This promises to be a strong and lively group as there currently does not exist a LinkedIn group that focuses solely on marketing for copywriters!
So commit to your success! Find out how other copywriters are thriving in today's marketplace and make their marketing secrets your own!
You pay just $39.80 per interview to take a peek into the real life of a successful copywriter who is willing to lay bare all the marketing secrets that led to success — secrets you can implement yourself when you come off the call! Register now!
Attend Any or ALL of the Following Sessions
At physical events "breakouts" are often scheduled at the same time, forcing you to choose one learning experience at the loss of two or three more.
Not so at the Copywriters Marketing Roundtable!
Events are conveniently spread out so you can attend each and every one! Chris Marlow will interview one or two featured copywriters every week on a Tuesday, Wednesday or Thursday for one hour at 11 am, 12 noon, or 1 pm PDT.
PLUS Chris and the guest interviewee will meet with you in a PRIVATE LinkedIn Group for one hour following the teleconference interview so you can ask questions and hear what you fellow attendees have to say as well!
The interviews will all be recorded and you can access them at your leisure if you should happen to miss the live interview. You will also be provided a full Transcript of the interview absolutely FREE.
Download Flyer With Full Agenda
The Interviews
Just take a look at the range of niches and expertise! And you will have access to all of the interviews either live, or if you can't make it to the call, then via audio recordings and Transcripts within 72 hours after the call.
Ed Gandia
Marietta, GA
Software and Technology Copywriter
Tuesday, Oct. 4, 11 am – 1 pm PDT
Commissioned software sale rep Ed Gandia had a dilemma: how to transition from employee into freelance copywriting when he had absolutely no contacts in the marketing world. Plus he had to be careful that his employer not observe his online marketing activities, given the Internet's transparency. So Ed made a plan and stuck to it. It was this plan that took Ed's moonlighting from zero to a six-figure income in only 27 months. And he made the transition to self-employment without sacrificing his income or putting his young family's financial future at risk.
Today Ed is a successful freelance copywriter and co-author of the award-winning book, The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle (Penguin/Alpha). He's a founding partner of International Freelancers Academy and co-founder of International Freelancers Day, the world's biggest online educational conference for solo professionals. All this in only five years! Discover Ed's early escape plan, the steps he took along the way, and the productivity secrets he used to gross more than $163,000 in his first full year as a full-time freelance copywriter.
Tina Lorenz
Internet Marketing/Launch Specialist
Sisters, OR/Nevada/Mexico
Thursday, Oct. 6, 12 pm – 2 pm PDT
Called the Millionaire Maker and the Queen of Copy by her happy clients, Tina Lorenz blazed into the world of online marketing almost a decade ago, achieving six figures in her first six months. But that was just the beginning. Even in the face of a changeable economy, Tina's copywriting skills routinely generate an annual income in the high six figures. It's not an exaggeration to say her meteoric rise was nothing less than astounding, particularly when you hear a little of her story. On her own at the age of seventeen, at one point Tina and her children were left homeless after narrowly escaping a murderous psychopath. But rather than defeating her, Tina chose to turn near tragedy into triumph. Prepare to be inspired, motivated, and maybe even a little stunned by Tina's astute marketing insights, smart copywriting tips, and powerful success strategies.
Carol Worthington-Levy
San Jose, CA
Generalist Graphic Design & Copywriter
Wednesday, October 12, 1 pm – 3 pm PDT
Carol Worthington-Levy may have more awards than any other copywriter in the world — 19 international awards to be exact, plus many local creative awards. No insignificant accomplishment, she holds the marketing world's most respected and prestigious awards, including the American Catalog Awards, the John Caples Awards, and the DMA ECHO Awards.
Carol has taken risks that paid off: In 2003 she accepted a partnership position in a multichannel marketing firm that she and her partners sold in April. Thanks to her stock in the growing partnership (at one point they had 70 retained clients!), Carol was able to profit from the merger — a rather unusual development for a labor-intensive creative shop. Now she's relishing the excitement of rebuilding her own business.
Carol's clients read like a Who's Who: Hewlett-Packard, DISH Networks, Comcast, Intuit, Highlights for Children, Herbalife, Levi-Strauss, BMW, American Isuzu Motors, and The Highlander Catalog, to name just a few. Carol has always "done it her way" and her unconventional path to success will have you raising your eyebrows. She sees market changes that are forcing copywriters to prospect differently today. Come find out what they are, and learn from a true "creative"!
Jeff Fraga
Bainbridge Island, WA
Annual Report Writer/Corporate Communications
Tuesday, October 18, 12 pm – 2 pm PDT
Perhaps no one has written more Annual Reports than Jeff Fraga — to date he's written over 100 ARs for name brands such as Microsoft, Maidenform and The Caryle Group. Jeff enjoys a little-traversed niche — Corporate Communications — where copywriters can earn $200,000+ writing non-direct response copy for such needs as Investor Relations, CSRs (Corporate Social Responsibility reports), and customer communications. Jeff started out in advertising agencies but a pattern of short stints led him to the conclusion that he's more the freelance type. So how does a Corporate Communications copywriter — who works at a very high level — market himself? It's tough getting into the big names. Jeff has several smart marketing tactics you'll want to know about. But one is a real surprise. You won't want to miss this interview!
Gordon Graham
Ontario, Canada
White Paper Writer ("That White Paper Guy")
Thursday, October 20, 1 pm – 3 pm PDT
One of the industry's leading white paper writers, "That White Paper Guy" Gordon Graham earns a high-enough income to work only 40 weeks a year. During Canadian summers, he pursues other interests; he's just come off a two-month sabbatical to write a long-simmering novel, for which he received $15,000 in grants. (Nice work, Gordon!)
But it wasn't always so. Gordon began his career as a freelance journalist and then technical writer. Feeling tied to the local market — technical writers often depend on local clients — Gordon decided to change his approach so he could take on projects from anywhere. In the late 1990s, he switched to marketing copywriting and by 2005, Gordon had decided to focus exclusively on white papers and case studies. That strategy paid off. Now he earns more and takes more time off every year. Don't try to reach him on a sunny Friday: He'll be on the golf course. Discover how Gordon did a complete turnaround on his career, skyrocketed his income, became more mobile, and managed to dominate his niche. Lots of smart marketing here… you won't want to miss it!
Heather Lloyd-Martin
Portland, OR
SEO Pioneer and Marketing Expert
Wednesday, October 26, 11 am – 1 pm PDT
Successful entrepreneurs often become successful because they can recognize opportunities ahead of the crowd. A 20-year-copywriter and marketing veteran, Heather was working in Search Engine Optimization practically at the advent of the Internet. Today she's considered an SEO pioneer and is nominated for the Top Woman in SEO Award for 2012.
Methodically and consistently, Heather has been growing her SEO business for more than 14 years. While she's worked with big name multi-nationals in the past, Heather now prefers to help small to mid-size companies, where the results of her skills and knowledge are more dramatic — and more appreciated. Discover how this financially healthy and personally fulfilled copywriter built her "Successworks" brand and then expanded into the training world as the developer of the only industry-endorsed program for SEO copywriting.
Lenox Powell
Colorado Springs, CO
B2B Medical Technology Copywriter
Tuesday, November 1, 1 pm – 3 pm PDT
Medical devices copywriter, Lenox Powell, had been a successful health care industry business owner for six years before deciding to hone in on her copywriting niche in late 2010/early 2011. What sets her apart is the speed with which she succeeded as a "newbie" niche copywriter. Standard advice for going into business for oneself is to have at least six months' living expenses in savings as it can take that long to establish clients and earn income. However, Lenox landed high quality clients right out of the gate and earned almost $10,000 from new clients in less than three months. Only several months into her new career, Lenox was booked with so much work from large medical innovation companies that she had to find other copywriters in her niche to send her overload business to. Today, approximately nine months into her new copywriting career, Lenox is consistently meeting her monthly income goals while working with cream-of-the-crop clients. Discover Lenox's marketing formula for out-of-the-gate success — and how you can apply it to your business!
Peter T. Britton
Vancouver, BC
Direct Marketing Resultant
Thursday, November 3, 11 am – 1 pm PDT
Copywriters are often very unique individuals and Peter T. Britton is no exception. A classic "hard core" direct response copywriter, Peter's been writing order-gen and lead-gen copy for 35 years. Still wildly passionate on the subject of copywriting, and also somewhat of a philosopher, Peter can talk about copywriting and copywriting results with an endless enthusiasm that infects every listener. Peter actually uses this infectious enthusiasm as a marketing tactic, but in a most surprising way. Come to this interview prepared to listen well. You'll discover an amazingly effective way to market your business that you've never thought of — I guarantee it. Hint: Be listening for this phrase from Peter: "How long have you been in the direct response business?"
David R. Yale
Control-Beating Direct Response Copywriter
New York, NY
Wednesday, Nov. 9, 12 pm – 2 pm PDT
At it since 1983, Native New York David R. Yale represents the epitome of successful direct response copywriting. He's created controls for clients in five countries on three continents and his promotions have been translated into German, French, Dutch and Japanese. He's held a staff position at Publisher's Clearinghouse (among others) and freelanced for the industry's biggest hitters, including Lombardi Publishing, Forbes, Psychic Friends Network, AT&T, and more. Author of The Publicity Handbook (a Fortune Book Club selection), and Money-Making Marketing Secrets of a Direct Mail Master in the Internet Age, forthcoming in 2012. A big fan (and huge beneficiary) of royalty pay arrangements, David has worked extensively in the space that so many copywriters dream of: high stakes health and financial. Find out how this niche has changed, what today's opportunities are, and how David is changing his marketing to stay on top.
Dianna Huff
Plaistow, NH
B2B Web Marketing Expert
Tuesday, November 15, 11 am – 1 pm PDT
Can you work part time and still earn $150,000 as a Web marketing specialist? You can if you're Dianna Huff. Dianna has always been clear on her priorities, and she's always put family first. When her son was young she dialed back on work when he was on school breaks. Now that he's 14 she stops work at 3 pm and tends to him and her other priorities: exercise to maintain her health and spiritual work to maintain her self. How does a single working mother achieve such work/life balance and still make a mint? Dianna has her systems and she's willing to share them with you. If you've ever wished for significant gains in productivity, you won't want to miss this interview with Dianna.
Heather Sloan
Lake Oswego, OR
Insurance & Financial Copywriter
Thursday, November 17, 12 pm – 2 pm PDT
Eight years ago Heather Sloan decided to leverage her salaried insurance marketing background to write freelance for the insurance market. Over the years Heather has steadily built her business and now includes copywriting for the closely-related financial market. A soccer-mom and dedicated mother of two rambunctious boys, Heather creates balance with family and work life and enjoys maximum profitability by adhering to her own strict productivity guidelines. Her marketing activities run like a well-oiled machine and her attention to detail has saved her from the many costly mistakes most copywriters make on the way up.
Heather's carefully built marketing brings her five or six leads each week and she has more than 1,000 (count 'em!) more than one-thousand subscribers to her conceptually powerful ezine. And while Heather doesn't spend a lot of time marketing, she has set up a series of unique efforts that add up to big results. Find out how she gained 10 quality leads on her "maiden" marketing effort, and how she's methodically built out a "drip" marketing system that continuously delivers leads. With Heather's system you'll be able to weed out the tire-kickers and work only with the best.
Otis Maxwell
Saratoga Springs, NY
Generalist Direct Response Copywriter
Wednesday, November 30, 1 pm – 3 pm PDT
Even if you've been a copywriter for 23 years, like Otis Maxwell, you still need to keep marketing. He got his start as an aspiring screenwriter and to make ends meet, picked up on freelance copywriting work. One of his first clients was Neiman-Marcus and this pivotal client — which led Otis to discover his love of copywriting — came to him through a friend's suggestion. Over the years Otis has written controls and groundbreaking campaigns for the likes of Harry & David, Phillips Publishing, Chevron, Highlander and Intuit, among others. He's loaded with awards, including the world's top honors, Gold, Silver and Bronze Echo awards. Otis' marketing path to success is unique and he will share what's working for him now and what has — and has not — worked for him in the past. I guarantee you won't want to miss this one!
Janice King
Seattle, WA
Technical Copywriter
Tuesday, December 6, 12 pm – 2 pm PDT
Author of the definitive book, "Copywriting That Sells High Tech," Janice King has been successfully freelancing as a technical copywriter for more than 20 years. She writes technical white papers, case studies, sales brochures, and Web content for leading technology companies in the US and Europe. In this insightful call, you'll learn about the opportunities and requirements for technical copywriters, expectations of B2B corporate clients, and how to handle the ups and downs of a freelance copywriting career.
Jody Madron
Baltimore, MD
Alternative Health & B2C Financial Copywriter
Thursday, December 8, 1 pm – 3 pm PDT
Some people have all the luck. Health and Financial Copywriter Jody Madron is definitely one of them. As a young man in 1992 Jody found himself on the ground level as fulfillment assistant at one of the largest and most successful consumer newsletter publishers in the world — Agora Inc. Observing how copy was pivotal to the amazing profits Agora raked in, Jody wrote a sales piece and brazenly slipped it to none other than CEO Bill Bonner. Bonner was so impressed with Jody's work that within two years, Jody was working with Bill Bonner himself. Were that not luck enough, Agora struck a deal with marketing guru Jay Abraham that Jay mentor Jody at no cost for the long-term. (At the time, Abraham typically charged $10,000 per day for consultations.)
Thus Jody found himself the recipient of an education that could not be found anywhere in the world, with direct access to three of direct marketing's Hall of Famers — Abraham, Bonner, and Michael Masterson. After nearly a decade with Agora, Jody had the itch to move on to freelancing. He'd been observing the freelancers Agora hired, and wanted their lifestyle. However, as brilliant as Jody was in terms of selling products for clients, he had no idea how to transition to freelance status. So Jody created a plan and a strategy — one that has supported his rise to the top as one of today's most successful health and financial copywriters. Come find out what it was, and how Jody maintains his status quo today.
Phil Dunn
Long Beach, CA
Boutique Agency Owner
Wednesday, December 14, 11 am – 1 pm PDT
Boutique agency owner Phil Dunn came to copywriting from the journalism world, and immediately focused on technology as a niche. This was a strategic move at the time, designed to capitalize on the fact that few copywriters embrace the "hard-to-understand" products giving Phil a competitive advantage. Sixteen years later Phil is going against the grain again, with 3rd Street Marketing, Inc., a small agency located in Long Beach, CA, at a time in the economy when many are opting for the lower-cost virtual model. Phil doesn't think small — ever. His clients include D-Link, NetEnrich, and Global Crossing, to name just a few. And while he no longer serves the technology niche exclusively, he still uses technology —along with a powerful but forgotten "drip" marketing system — to land sophisticated clients. Discover Phil's success strategies, plus one absolutely brilliant marketing technique that no one else has thought of yet!
WOW! That's one heckofa line-up, wouldn't you agree? (I told you it took two months to put this diverse and stellar list together!)
Again, the purpose of this Roundtable is for successful copywriters to share their hard-won (and often painfully-acquired) marketing knowledge…
…their unique strategies, secrets, special tools and their advice… and mostly, their heart — because they really want to help you transform your business — and your life, to meet your copywriting career goals. They genuinely want to help, and so do I! So sign up for one of the most important events of your copywriting career.
You pay just $39.80 per interview to take a peek into the real life of a successful copywriter who is willing to lay bare all the marketing secrets that led to success — secrets you can implement yourself when you come off the call! Register now!
All total these gifts add up to hundred$ in FREE Bonuses!
FREE BONUS #1 – Courtesy of Veteran Copywriter Otis Maxwell
Copywriting That Gets Results ebook
You get the first 10 chapters FREE of this newly published ebook that shares over 23 years worth of Otis' learnings in the world of direct marketing. In addition to teaching copywriting for the Direct Marketing Association, Otis has won gold, silver and bronze Echo awards for breakthrough ROI, and a gold Caples for creative excellence.
FREE BONUS #2 – Courtesy of Direct Response Copywriter Peter T. Britton
Mine The Diamonds in Your Back Yard White Paper
Recession? What recession? If you've ever had customers in the past, you have diamonds in your future. Discover Peter's marketing wisdom and unique formula for getting cash into your pockets — and the pockets of your clients — fast!
FREE BONUS #3 – Courtesy of "That White Paper Guy" Gordon Graham
How to Pick the Perfect Flavor for Your White Paper: A Special Report for B2B Marketing Executives
Publishing white papers can be a very effective way to generate leads, build mindshare and cement sales.
But not all copywriters know what type of white paper to recommend for a particular situation. Most white paper "experts" say there are eight or 10 different types of white papers. But after working on 125+ of these documents, Gordon made a startling discovery: There are really only three main types of white papers!
This 15-page special report describes each flavor: when to use it, what to include and what to leave out. Using this "inside information," you can help clients pick the perfect white paper for their marketing challenges.
FREE BONUS #4 – Courtesy of "That White Paper Guy" Gordon Graham
A WHITE PAPER PLANNING GUIDE
7 Things You Must Know Before You Can Write a Modern White Paper
A "modern" white paper will generate more leads than any other flavor. It will also build more mindshare and last longer than any other type. That's because a modern white paper describes an industry-wide problem that has never been solved. Then it uses facts and logic to promote a new, recommended solution to that problem. Drawn from the files of "That White Paper Guy" and used with his clients today, this 2-page guide will help you plan a modern white paper and engineer your project for success.
FREE BONUS #5 – Courtesy of "That White Paper Guy" Gordon Graham
A WHITE PAPER PLANNING GUIDE
5 Things You Must Know Before You Can Write a Numbered List
A numbered list is the fastest and easiest flavor of white paper to create. And it's the easiest to place in a trade magazine or website, or to repurpose as a blog post.
Readers love numbered lists because they're short and simple. Drawn from the files of "That White Paper Guy" and used with his clients today, this 2-page guide will help you plan an effective numbered list.
FREE BONUS #6 – Courtesy of "That White Paper Guy" Gordon Graham
(image) A WHITE PAPER PLANNING GUIDE
6 Things You Must Know Before You Can Write a Product Backgrounder
A product backgrounder is ideal for explaining an unfamiliar or misunderstood product to a technical audience. For a prospect at the end of the sales cycle, or to back up a product launch, a backgrounder can be very powerful. And it's relatively easy and low-risk to produce. Drawn from the files of "That White Paper Guy" and used with his clients today, This 2-page guide will help you plan a successful product backgrounder.
FREE BONUS #7 – Courtesy of Software Copywriter Ed Gandia and the International Freelancers Academy
11 Turnaround Strategies to Revitalize Your Solo Business
This 80-minute audio program and worksheet program (with Transcript) sold for $79 throughout all of 2010. It includes real-world turn-around strategies from 22 different freelancers! Ed's interviews share strategies for completely reworking all or just part of your business in order to boost your income, create greater diversity in terms of where your income comes from, and to just have more fun and flexibility in your business and in your personal life.
FREE BONUS #8 – Courtesy of Master Copywriter and Marketer David Yale
David R. Yale's Income Growth Planner
There are 3 powerful ways to grow your bottom line freelance income:
1. Increase your net income, or
2. Decrease your expenses, or
3. Move to a lower tax area
Now that may sound simple, but how much do you have to raise fees to take home an extra $800.00 a month — after taxes and expenses in your specific locality?
How much would you have to lower your expenses to gain an after-tax return of $5,000.00 a year? If you push your income above $100,000.00 a year, how much extra winds up in your pocket because you're over the Social Security cap?
The Income Growth Planner lets you see — at a glance — what happens when you change any of these factors. Thinking of raising your fees? Go ahead — try it out here first!
Looking for ways to operate your freelance business more efficiently? Give it a try here — and you'll find more motivation to make the changes when you see the potential bottom line results!
Thinking about a tax-cutting relocation? Try it on for size here — before you call the moving company!
The Income Growth Planner is easy to set up. All you need is Excel 2003 or newer, and you'll be up and running in 12 fast and easy steps you can complete in less than 5 minutes.And once you're set up, there are only 6 numbers you need to play with to do just about every kind of "what-if" scenario you can imagine.
Playing "what-ifs" with your numbers can be a powerful success tool. It certainly helped me reach a 6-figure income! And it could do the same for you.
The Income Growth Planner is not sold in stores. In fact, it won't even be released on the Internet until late Fall of 2011. And when it's released, others will pay dearly for it. But as a participant in Chris Marlow's Copywriters Marketing Roundtable, it's yours FREE!
* * *
Wow! Can you believe all these special perks? Attending the Copywriters Marketing Roundtable is an incredible value for all the education, marketing know-how, tips, insights and FREE Bonuses worth hundreds of dollars!
Common Questions and Answers
I can't attend all of the interview events. Can I get a recording?
Yes, within hours after the interview event you will be able to access the full mp3 audio from an audio downloads page. Later you will receive the full Transcript and an mp3 audio download from within a Copywriters Marketing Porfolio that will be sent to you electronically.
The Copywriters Marketing Portfolio will feature one copywriter interview and will contain a photo, bio, the interview in mp3 format and the Transcript in pdf format. There will be 15 Portfolios representing 15 interviews.
The Portfolio format offers you more ease and accessibility. No username or password to remember, no technical difficulties, and full access indefinitely.
We are bringing you freelance copywriters who can — and do — live the freedom lifestyle. Many no longer use land lines in favor of cell phones, and quite a few write from their boats, travelling RVs or even from exotic countries. So we are contracting with a conferencing system that will bring you the best in audio and recording, however we appreciate your understanding if there is a dropped line, a crackle here and there, and the occasional "proof" of unconventional living.
When are the session dates?
Every week for 10 weeks (excluding Thanksgiving week), Chris Marlow will interview one or two of the successful copywriters in her line-up on either a Tuesday, Wednesday, or Thursday according to the copywriter's schedule.
Session times will vary from 11 am to 12 noon, 12 noon to 1 pm, and 1 pm to 2 pm, all PDT. If you can't attend a live session don't worry, you'll get the full recording plus a FREE Transcript in the Copywriters Marketing Portfolios.
All Times Are Pacific Time
- Tuesday, October 4, 11 am, LinkedIn Group 12 pm
- Thursday, October 6, 12 pm, LinkedIn Group 1 pm
- Wednesday, October 12, 1 pm, LinkedIn Group 2 pm
- Tuesday, October 18, 12 pm, LinkedIn Group 1 pm
- Thursday, October 20, 1 pm, LinkedIn Group 2 pm
- Wednesday, October 26, 11 am, LinkedIn Group 12 pm
- Tuesday, November 1, 1 pm, LinkedIn Group 2 pm
- Thursday, November 3, 11 am, LinkedIn Group 12 pm
- Wednesday, November 9, 12 pm, LinkedIn Group 1 pm
- Tuesday, November 15, 11 am, LinkedIn Group 12 pm
- Thursday, November 17, 12 pm, LinkedIn Group 1 pm
- THANKSGIVING WEEK
- Wednesday, November 30, 1 pm, LinkedIn Group 2 pm
- Tuesday, December 6, 12 pm, LinkedIn Group 1 pm
- Thursday, December 8, 1 pm, LinkedIn Group 2 pm
- Wednesday, December 14, 11 am, LinkedIn Group 12 pm
When are the FREE Bonuses available?
You will gain access to the FREE Bonuses as soon as you signup for the Copywriters Marketing Roundtable! You'll access a page where you can download all of the valuable Bonuses. Plus we'll send you an email with links to the downloads.
Where is the event located?
Online! You don't have to travel anywhere. Simply access the interview via phone and then after the conferenced live interview, ask your questions and join the conversation in our LinkedIn Group for the Copywriters Marketing Roundtable.Will there be Transcripts?
Yes, every interview will have its recording available "same day," and a Transcript available within a week of the interview.
How long are the sessions?
Each interview session is one hour and we will meet in our LinkedIn Group for one hour directly after each interview, for a total of two hours each session for each copywriting expert.
Can I ask questions during the interview?
If you have questions you'd like to ask, simply send them to support@copywritersmarketingroundtable.com and I will fit them in as I can.
However you will also have the opportunity to ask questions of each interviewed copywriter directly after the live call, in the LinkedIn Group for the Copywriters Marketing Roundtable.
What if I have questions about the signup process?
Simply send an email to support@copywritersmarketingroundtable.com and we'll get back to you right away.
How to Register
Simply Click Here. It couldn't be easier or more cost effective.
At physical events you have to clear your schedule (which costs you paid work), pack, pay for airfare, transportation, and maybe even car rental (or do a long drive, costing you fuel, time and depreciation). Then let's add hotel room, the cost of food and other incidentals like tips and parking. Forget it!
With the online Copywriters Marketing Roundtable you get all the benefits of learning while saving loads of money, time and stress!
IF YOU'RE AN EARLY BIRD you can really clean up with a $200 savings and gain the marketing wisdom, advice and success secrets of 15 of today's copywriting leaders.
The registration fee for Copywriters Marketing Roundtable is just $597.
TICKET PRICE OPTIONS:
Here are the options:
- One Ticket, One Payment: Get one ticket to the Copywriters Marketing Roundtable for only $597 PLUS get FREE Bonuses with hundreds of dollars.
- Click here to reserve your seat – you pay only $597!
- One Ticket, Two Payments: Would you prefer a two-payment option? Get one ticket for two monthly payments of only $298.50 each (one now, one 30 days later) PLUS get your FREE Bonuses with hundreds of dollars!
We accept Visa, MasterCard, American Express, Discover, and PayPal. Note: PayPal is only accepted for single payment option.
The event begins October 4 and runs through December 14 (scroll up to see sessions and dates).
"Try It Out" Guarantee: You can try the first two interviews of the event and still cancel for a full refund if you determine this event is not for you.
This Copywriters Marketing Roundtable offers unprecedented access to some of the most savvy copywriters in the world. Experience the first two interviews of the Copywriters Marketing Roundtable.
If you don't feel you're getting new information that will help you build your business, just let us know at support@copywritersmarketingroundtable.com no later than later than Saturday, October 9, 2011, and we'll gladly refund your money and cancel your access. No problem.
My goal is to bring you what no one else ever has — give you access to the minds of a collective yet diverse group of truly successful copywriters working in many niches, who can (collectively) provide you with a true treasure chest of intellectual, experiential — and even philosophical — marketing "booty"!
<<< Click here to register! Don't be left out! There is too much wisdom here for you to miss out. Register now before all seats are taken!>>>
With you in success!
The Original Copywriters Coach™ Since 2003
Achieving Goals Through Trusted Advice™